Callalilai

The Look of Callalilai...

2011-07-07T13:55:00.000-07:00

Our Calla girls have been spotting so many of you out and about in the City. Here's some recent looks of this Summer in Callalilai.

Harem we are!

This updated take on the Harem pant ($99) has been by far our number one item in our stores.

The geometric/tribal print with the pop of the peach hue is perfect for uptown/downtown, as well as prime day-going-into-night look.

Available in other prints as well as solid colors at all Callalilai locations.


Urban Tribal

This is a dress that was from our Summer/Pre-Fall 2010 collection. It is a long-sleeved A-line dress that while it maintains an urban chic look, there is still plenty of flirty swing to it as well.

Love how the dress is contrasting with the tailoring of the jacket.


Leather-365

Callalilai's own leather bags under our label, Aoyama Itchome are a staple item. Rain or shine, hot or cold, the bags are the perfect, functional addition to any wardrobe.

Shown is style MO-75 for $329


Gals about town

The Latifa Skirt. This skirt is probably one of our most noted signature items of our stores. We carry them all year round, and with good purpose! Wear in the fall with chunky tights as captured by Scott Schuman aka The Sartorialist, or pair it with your favorite tank in warmer months.
The Latifa skirts ($139) are one-of-a-kind; each made with vintage fabrics.

Street Scene

2011-06-30T09:27:00.000-07:00

NYC is a flurry of Calla ladies being spotted in Aoyama Itchome.

Here is our latest...

Isabel C. was spotted on Broadway and 8th wearing our Shooky09 Dress.

Madame X Returns...

2011-06-07T09:14:00.000-07:00

Madame X first made her appearance last summer, showing us looks from our amazing Summer 2010 collection.

Summertime is upon us again, and here she is in our super cool (literally) maxi cotton dress (Kuro 08 $109) in the floral print.

She's also wearing our floppy hat ($49)

and metallic woven sandals ($99)

Available at all Callalilai locations!

Summer in the City!!

2011-06-01T10:28:00.000-07:00

Here we are, entering the heat that is known as Summer in NYC!

Amanda knows how it's done by wearing our signature Latifa skirt ($109)
Each skirt is unique, and made from vintage fabrics.

Street Scene

2011-05-26T09:23:00.000-07:00

Our Calla girl, Erica spotted Meg S. over on Spring Street wearing our Zebra print Candy04 Tunic.

Street Scene

2011-05-17T09:20:00.000-07:00

Absolutely loving the contrast of textures!

Seen in Soho wearing our Cassy01 jacket...perfect for a Spring day.

Remember, if one of our Calla girls spots you on the street wearing Aoyoma Itchome, we will want to snap a pic of you, and give you a 20% off gift card in return!

Seeking Local NYC Musical Talent !

2011-04-21T08:40:00.000-07:00

Are you a local NYC singer/musician or group looking for exposure? Do you have talent, charisma, and a great look to match? We just may have the gig for you! Euro-Asian fused boutique Callalilai is looking to start a summer program aimed to promoting local music while entertaining our fabulous Calla-ladies!

We’re looking to kick-off the program the first Wednesday in May (May 4^th). The gig includes a 2-3 hour set (5:30-8) in our Nolita store, located on Spring Street. The music we are looking to promote can range anywhere between world music, light jazz and New-Orleans “big band” sounds. Free wine will be provided along with the opportunity to network and mingle with some of our amazing customers and locals.

There is no pay involved, but the exposure you’ll be receiving is priceless. In addition to this we will promote and post your performance on the Callalilai website, blog, facebook and twitter.

If this sounds like something you would be interested in please send us the following: a snippit of your work, a link to your youtube, myspace music page or personal website along with any other information you would like to include. We will contact you if we’re interested!

Thanks in advance!

Email:

soho@callalilai.com

ABOUT CALLALILAI:

French. Boho-chic. Feminine. Romantic. Organic. Japanese inspired.

A Japanese brand with French influences stemmed from a friendship that began twenty years ago. In their usual cafe, they spoke for many hours; their venture was to create a new, vibrant fashion brand and to share that brand with the rest of the world. All of their inspirations and experiences stem from their exotic travels around the world. Fantasy, expression, and the sensation of being transported somewhere else: these are the concepts Callalilai would bring to America with the label Aoyama Itchome.

AOYAMA ITCHOME may be a name for a bustling train station in Japan, but it is also a name synonymous for a collection of whimsical, cheery dresses with bold prints and understated detail. Upon relocating from Japan to France, Hogo Natsuwa— designer of Ayoama Itchome—launched his first AOYAMA ITCHOME collection in 2001.

Visit us at www.Callalilai.com

Street Scene Soho

2011-03-30T09:21:00.000-07:00

Super cute, and perfectly spring, Imani was seen in Soho wearing

our Cassy01 Coat $179

and Perla01 Scarf $49

We loves!!

Spring has Sprung at Callalilai!!

2011-03-23T14:10:00.000-07:00

Look at what we have in our stores now...

Callalilai <3 Spring!!

Wini12

On Sale!

Was $189 now $125

Sakura02 Oversize Cape Cardigan $99

Barba04 Dress $119

Sakura11 Dress $109

Sakura02 $99

Barba04 Dress $119

New Spring Arrivals!

2011-02-25T15:01:00.000-08:00

It's time to believe Spring is right around the corner! Callalilai has received it's first few styles to get you motivated for a new season...

Here is the lovely Keshawna from our Union Square store showing us the

Sakura Dress in Beige for $109

Necklace by Luna Verde Jewelry

Keshawna is holding the

MO91 Leather Bag for $269

The Wini dresses are a blend of silk and cotton.

Shown below is the Wini 10 dress in the "Circle" print for $159

This is Callalilai's Maxi dress!

The Coffee Dalma print shown below is one of six prints available.

$99

Headband by Narcizo Artifacts

Horn Necklace by Arrows and Hearts Jewerly

Street Scene Soho

2011-02-04T14:48:00.000-08:00

One of our girls in Soho spotted a Callalilai customer on Broadway toting around our MO21 leather bag in Navy ($229); the perfect color for now and into spring.

The bag among other many others, is available at our Manhattan and Brooklyn locations.

Moving into Spring...

2011-01-21T11:56:00.000-08:00

The pieces in our Wini and Cassy collections are perfect to mix into your winter wardrobe; they give you that pop of pattern and color that we all need this time of year. Naturally, this means you will have a nice jump start on your Spring wardrobe. We are Callalilai: your wardrobe enthusiasts!

Monique is wearing the Cassy 01 coat in Rosin $179

Leather bag MO75 $329

Here Monique is wearing the Wini 11 wrap dress $189

and our Oto shearing boots $299 (now on sale for $180)

The Osaka Collection

2011-01-05T09:15:00.000-08:00

Our Osaka Collection will sit perfectly in your wardrobe as transitional pieces into the spring wardrobe.

They are lightweight, and perfect for any occasion, day or night.

Below, Jennifer is wearing the Osaka01 button-down cardigan dress for $169

Here is the Osaka03 Tunic in Plum for $169

The Osaka05 tunic/dress $219

New Arrival!

2010-12-24T09:07:00.000-08:00

Jewelry left to right:

Arrows & Hearts, Louise Manna, Luna Verde

The ladies of Union Square are showing off our latest addition to our Winter Collection, the Jazz 30 knit dress.

This is the perfect little ensemble for your New Year's plans; it is chic, effortless, comfortable, and not to mention, very cozy!

Available in Teal, Red, Grey, Navy, and Maroon.

$139

Available at all 4 Callalilai locations!

New Delivery: Leather Jackets

2010-12-08T14:06:00.000-08:00

Here is Erica from our Soho store showing off our latest addition to our collection; the leather jacket.

We currently have 3 different styles: Presto, Perfi, and Nefer for $379. All three styles are available in Navy, Black, and Brown.

Just in time to buy that perfect gift for yourself!

Below Erica is wearing the Presto leather jacket
fedora $49
Shooky 08 Top for $99
Jewerly by QuErica, and the collection is sold at our Soho location

Callalilai Shot by the Sartorialist

2010-12-02T10:08:00.000-08:00

image courtesy of The Sartorialist

The amazing Scott Schuman of the Sartorialist captured this amazing look that features our one-of-a-kind Latifa Skirt that is found at all four Callalilai locations.

Each skirt is unique and handmade with vintage fabrics from Thailand.

This just in...

2010-11-19T14:46:00.000-08:00

Here's the lovely Keshawna from our Union Square Flagship store wearing some of the latest pieces from our Winter Collection.

Gigi02 Knit Ombre-dyed cardigan $109

Cali09 Wool Knit Skirt in Black $89

Above and below Keshawna is wearing:

Cassy04 Vest $109

Chacha 27 Tie Dye Tunic $29

Leather Bag (MO87) in Khaki $259

Union Square Flagship

827 Broadway (between 12th and 13th)

Open 11-8 Everyday

212-477-7377

Street Scenes NYC

2010-11-17T10:18:00.000-08:00

Alexandra was spotted by one our team out in Soho, and she is wearing our Cali 06 Knit dress. We currently have this dress in stock at all our locations, as well as in different colors.

Brooklyn Bound...

2010-11-11T09:33:00.000-08:00

Venture over to Brooklyn to our original Boerum Hill location and say "Hi!"

Here Miss Hester is shown wearing:

Black felt Fedora $49

Volka 70 Blazer in Wine $99

Candy03 Dress in Flower $119

Aoyama Itchome black leggings $19

Oto leather riding boots in Brown $349

Below Miss Hester is wearing:

Volka 70 blazer in Wine $99

Volka 64 dress in Blue $119

Oto leather motorcycle boots in Brown $299

Necklace by Haknik

Callalilai Atlantic (Brooklyn) is located over at 296 Atlantic Avenue @ Smith Street

718-875-1790

Seen on the Street...

2010-11-10T12:11:00.000-08:00

Erica from our Soho store spotted Mia out on the streets of Manhattan wearing the Volka66 Knit dress in the Dalma Brown print.

The Ladies of Spring Street...

2010-11-05T12:33:00.000-07:00

Here are the fine ladies of Callaliai Spring showing off some of what we currently have in store for our Fall/Winter 2010 Collection.

JuneBug is rocking the Shooky 09 dress in Grey $139

Cassy01 Coat in Mauve Wine $179

Shearling Boots in Brown $299

Crocheted Farmer Tote by Narcizo Artifacts $83

Bow Headband by Narcizo Artifacts $22

Bracelet and Wild Autumn Bangle by Narcizo Artifacts $15 and $17

Miss Jenny is wearing:

Jazz 21 Wrap dress in blue $119

Oto Italian Leather boots in purple $349

Bow Headband by Narcizo Artifacts $22

Single Chain earring by Arrows & Hearts $33

Alpaca Scarf - (Exclusive for the Spring Street store)

handmade by Mad Original $160.

If you're in NoLita, stop by and say HI! over at 43 Spring Street (between Mott and Mulberry)

(212) 334-2188

12-8 everyday

Soho Shows Off

2010-10-28T09:11:00.000-07:00

Starting today, we will be showing your some of our favorite Aoyama Itchome looks on a weekly basis.

Here's Jennifer from our Soho store...

Cassy01 Coat in Mauve Wine $179

Black Leather Boots $389

Hat $49

Barba04 Dress in Grey $119

Necklace by Arrows & Hearts

Black Leather boots $389

Here Jennifer is frolicking in the rain in the streets of Soho

wearing a knit beret $39

Candy03 Floral Babydoll dress $129

Oto boots with shearling lining $299

We're currently updating our website, www.callalilai.com, but you may always call us at 212-477-7377!

The Femmecat Lifestyle

2010-09-02T14:40:00.000-07:00

So, ladies you don't know what Femmecat is all about yet, then I suggest you bookmark the site as your premier "go to" of the where's and what's in NYC and beyond. There is everything from Beauty and Fashion, all the way to your Pets and Personal Finance. There are event guides and a way to link up with other City Moms!

Femmecat will be representing full force for Fashion's Night Out, September 10th at our Brooklyn Callalilai location, while DJ Nicole will be on the 1's and 2's. Come join us for complimentary yummy cocktails provided by Oro de Jalisco Tequila and receive 20% off all Aoyama Itchome bags and clothing!

Celebrate Fashion's Night Out with Callalilai and Femmecat!

2010-08-26T09:18:00.000-07:00

Wanderlust Vintage at Callalilai Atlantic

2010-07-23T15:32:00.000-07:00

Madame X strikes again, and she has brought with her some vintage pieces provided by Wanderlust Vintage, which now currently sells at Callalilai Atlantic.

Miss X is wearing a blue jumpsuit for $110

Ram (Taurus) Necklace $62

Aoyama Itchome "Soleil" hat $39

Here Miss X is wearing a "Truly Yours" top size 42 $48

Aoyama Itchome "Moon" Hat $26

Aoyama Itchome leggings $19

Tunic/Dress by "Shrader Sport" size 6 $58

Macrame belt $24

Dark navy purse $48

Accessories by Mushmina

2010-07-08T12:06:00.000-07:00

Mushmina is one of our accessory vendors that we currently carry at our Brooklyn location. Candice, the store manager, was very drawn to their mission of the product, as well as the overall aesthetic, and how it complements the Aoyama Itchome brand.

Hobo $150

Cut-Out Collection $38-$88

Damascus Bangles $38-$78

Mediterranean Hobo $150

As stated through their website:

Our mission is to create beautiful, inspired products that have cultural integrity and soul.

Through the sale of our fair trade products, Mushmina creates employment opportunities for women and men in developing countries.

We see our creative process as a global exchange of ideas and an opportunity to develop new relationships across cultures. In the way each of us contributes to this process, our products empower all people to be beautiful and expressive!

Street Chic by elle.com

2010-07-06T12:20:00.000-07:00

The "Street Chic" photogs from elle.com caught Glenda, the Manager of our Soho location out and about in Aoyama Itchome and accessorizing with bright woven bracelets by Narcizo Artifacts (sold at all 4 of our locations!)

Glenda is wearing:

tank $19

braided leather belt $99

skirt $109

wooden wedge sandals $99

Celebrate your Independence!!

2010-07-02T14:31:00.000-07:00

Callalilai celebrates Independence Day with a weekend of Sales!

This Saturday, Sunday, and Monday (3rd-5th)

come into any of our four locations and buy ANY one item for 15% off, and the second item will be 25% off!!

It's going to be a HOT one this weekend, so show them how it's done at that BBQ with your

Wave04 in Geisha

the lovely strapless (with pockets!) Wini02 in Saguina Purple

And don't forget to wear your SPF 80!

Summertime by Callalilai

2010-06-26T11:34:00.000-07:00

Our lovely shop girl from our Brooklyn store is wearing the following:

Hair scarf - Lama02 Ribbon Print $59

Top - Daisy15 in Beige $109

Khaki Braided Leather Suspenders - $59

Moon Necklace by Arrows and Hearts - $33

Wedge sandals - D003 $95

Tank - Chacha 22 in off-white $19

Necklace by Narcizo Artifacts $77

Woven Silk Bangles by Mushmina $17/small $25/large

"Latifa" Skirt $109

Wedge Sandals D023 $99

She is wearing "Soleil" sun hat in beige $36

Printed Tunic - Savita14 $89

Obie Belt - $43

Silk Wrap Bangles by Mushmina

Wedge Sandals D003 $95

You may find these looks at any one of our four locations in Downtown Manhattan as well at our Brooklyn store!

Callalilai and SAME SKY Fundraiser Event

2010-06-25T15:56:00.000-07:00

Face of Callalilai Photo Contest!

2010-05-29T15:47:00.000-07:00

Show us your Callalilai Spirit!

We want you!! Send in pictures of yourself in your favorite Aoyama Itchome outfit; whether it be out and about, at a party, lounging at home, or on the Riviera, we want to see you rocking our latest looks by adding your own personal touch, to complete the essence of what Callalilai is all about.

Submit your favorite photo to info@callalilai.com and the top 3 girls will be chosen by online voters. The winner will be announced the evening of our “ Toute premiere” party at our Flagship location in Union Square.

The winner will be awarded $750 in store credit. The runner up in the photo contest will receive $400 in store credit, and third place will receive $250 in store credit.

Submissions are due on Sunday, June 6^th.

Vote for your favorite look through our website, www.callalilai.com beginning June 4^th. Voters will receive gift bags at our “ toute premiere” party on June 8^th.

Bring your friends, and let’s celebrate like Never Before !!

La “Toute premiere”

Tuesday, June 8^th from 6PM-10 PM

827 Broadway (between 12^th/13^th)

RSVP: info@callalilai.com

New Savita Styles

2010-03-02T13:09:00.000-08:00

Blouse
(Savita 20) in assorted colors/prints
S/M/L $59

Wrap Dress (Savita 15) in assorted colors/prints
S/M/L $109
shown with Antique Coin Belt $109

Tunic (Savita 8) in assorted colors/prints
S/M/L $69

The Savita group offers limited prints and colors in various sizes, there are rarely two of the same print.

*Savita available in stores only

Aoyama Itchome Sample Sale!

2010-01-28T12:02:00.000-08:00

SAVE THE DATE!
Aoyama Itchome Sample Sale
February 3rd-February 7th 2010
11am-8pm each day

WHERE:
Callalilai Flagship
827 Broadway (between 12th and 13th)
212.477.7377

Fall and Spring items starting at $29!!

Wrap Dress (Cali 18) in Time Out NY

2009-12-30T12:47:00.001-08:00

Cali 18 shown here in Blue
and is seen in the current issue of Time Out NY in the Sales/Sample Sale section.
This dress is one of many in our current collection that is now on SALE at all of our locations!
Originally $169 now $99
available in Black, Purple, Forest Green
sizes XS-L
212.477-7377

It's Time to get Cozy!!

2009-12-04T13:47:00.000-08:00

It's that time of year to stock up on some cozy sweaters to keep you warm during these long winter nights ahead...
Our sweaters are now marked down and available at all 3 locations or online.

Diva02 in Green
$109-Now $79
Available in Grey, Black, Green, and Navy

Diva03 in Light Grey
$149- Now $119
Available in Navy, Black, Light Grey

Diva03 in Grey
$109- Now $79
Available in Grey, Green, Black, and Navy

Happy Hour at Callalilai Union Square

2009-12-04T13:30:00.000-08:00

The Holiday Season has started!

Enjoy our HAPPY HOURS every weekend of December with live music from Yuki and a heart warming holiday drink.

Stop by while Yuki is playing to receive 25% off at the register on your second item.

Where: Callalilai Union Square - 827 Broadway - NYC

When: Starts this Sunday December 6th - 2pm to 4pm only !!

Hope to see you there!

Callalilai in Lucky Magazine!

2009-11-11T10:01:00.000-08:00

The Volka 10 Tunic in Yellow is now featured in the December 2009 issue of Lucky Magazine for 20% off! NOW $95.20

Callalilai Girls!

2009-11-03T14:35:00.000-08:00

Here is Rebecca and Suzanne from our Flagship store wearing some looks from our current A/W 2009 Collection.

On Rebecca:
Walla03 Coat in Camel $219
Dora02 Tunic/Dress in Wood Pink $118 (orig. $169)

On Suzanne:
Yaga02 Knit hat in Grey $39
Dora03 in Wood Pink $132 (orig. $189)
MO11 Bag in Grey $175 (orig. $249)

If you're in Union Square, NYC, make sure to stop by our Flagship store on 827 Broadway between 12th and 13th and say "Hello!"

Private Sale: All Dora Styles are now 30% Off

2009-11-03T12:46:00.000-08:00

The entire Dora collection is now 30% off at all 3 Callalilai locations.

Above is the Dora06 in Wood Pink and is now $153 down from $219

The Grey Dora05 is now $132 from $189

Dora05 Napa

Dora05 Peak Purple

Accessories at Callalilai

2009-10-20T12:45:00.000-07:00

It is definitely turning into that time of year when we wear that extra layer or two of clothing. A Callalilai girl will need these two items in her autumn/winter wardrobe (especially here in NYC).

Yaga02 Knit Hat $39

Cavallo Scarf $119

Also, with the purchase of any of our knit accessories or winter scarves, we will include our Callalilai Accessory bag.

If you don't live in the New York area, you will soon be able to order directly off of our website, or alternatively you may call our Flagship store to place an order.

Callalilai Union Square (Flagship):
827 Broadway (btw. 12th and 13th)
New York, NY 10003
(212) 477-7377

In Store Art Show by Sara Hubbs: "Partner Play"

2009-10-16T14:08:00.000-07:00

On Thursday, November 5th, Callalilai Atlantic will be hosting an opening reception for "Partner Play," a showcase featuring the works of artist Sara Hubbs. The show will be from 6-9 pm and we will also have the lovely miss DJ Tabu on hand spinning live music. Everything in the store during the reception will be 10% off!

Partner Play

November 4th-29th 2009

Callalilai Atlantic:

296 Atlantic Avenue

Brooklyn, NY 11209

(718) 875-1790

Open daily 12-8

Pictures from Fashion's Night Out with belle d'blo

2009-10-06T10:37:00.000-07:00

Robin, the designer (center) and the girls model one-of-a-kind belle d'blo hair accessories on Fashion's Night Out at Callalilai Atlantic

Rock-n-roll, sassy, and sophisticated!

Become a fan of belle d'blo on

Facebook!

Video!

2009-09-21T11:14:00.000-07:00

Here is a cute video in by Japanese blogger Yuki Akashi. It looks like she was making her way through NoLita and found our Spring Street store. Also there is footage of Emiko; she designs the Arrows and Hearts accessory line that we carry at all 3 Callalilai stores here in NYC.

Shopping Party at Callalilai Atlantic with belle d'blo and DJ Tabu

2009-08-29T15:01:00.000-07:00

Calling all fashionistas, style mavens, and fly betty’s. On Thursday, September 10th, Callalilai Atlantic in Brooklyn will be hosting a shopping party in conjunction with "Fashion's Night Out" a global shopping event featuring over 700 retailers in New York City. Sponsored by Vogue, NYC and Company, The City of New York, and the CFDA. It will be an evening filled with festivities to promote retail, restore consumer confidence, and to celebrate fashion.

Making a special appearance will be designer Robyn English from "belle d'blo," a new hair accessories collection that is sold at all 3 of our locations. Models will be on hand to show off the new looks from the Fall '09 and Spring '10 collections. belle d'blo is chic, sophisticated, and very rock n' roll. The collection features exaggerated jewel tone bows, vibrant plume head bands, and sculpted tulle flowers. The collection is designed especially for the girl who loves to stand out in a crowd effortlessly.

DJ Tabu from Brooklyn will be spinning lounge beats as we shop the night away.

Stop by and spread the word for an evening of fashion and fun at Callalilai!

Callalilai
296 Atlantic Ave
718.875.1790

SHOPPING PARTY
Thurs. Sept. 10th
6-11
featuring: belle d'blo
couture inspired hair accessories

Also DJ Tabu will be on deck; the wine and champagne will be flowing

Come celebrate a night of fashion and fun as we shop the night away!!

Callalilai: Boutique of the Week

2009-08-19T15:29:00.000-07:00

Callalilai Spring was recently profiled as a Boutique of the Week! This is our second store, and we are located in the heart of NoLita over at 43 Spring Street (btw Mott and Mulberry). In addition to the Aoyama Itchome collection, Callalilai Spring carries many different accessory lines made by local NYC designers such as Arrows and Hearts, Belle d'Blo, Louise Manna, Oie, White Water, Conditional Love, Earth Blossom, Naricizo, and Anna Maria.

Callalilai Spring
Hours: 12-8 everyday
212.334.2188

NYC Fashion's Night Out

2009-08-19T13:20:00.000-07:00

There is an exciting event that is taking place here in NYC on September 10: Fashion's Night Out, sponsored by Vogue and the CFDA. More than 300 retailers will be staying open until 11pm complete with special appearances/parties/performances. Unfortunately, we were a bit late on registering, but are definitely participating! Our Flagship store on 827 Broadway (btw 12th and 13th) will be open until 10 pm on September 10th and will be serving yummy cocktails from 6-10 pm, as well as offering 20% off our collection during that time.